Case study
Lega: a full ERP for an events business, live in Dubai
A vertical ERP built for how an event business actually runs: events, clients, quotes, invoices, vendors, staff and reporting in one system, with an integrated WhatsApp inbox, multi-currency billing and a bilingual English and Arabic interface. In production at legauae.com.
- Client
- Lega, Dubai
- Role
- Design, build, deploy. Solo.
Demo environment with seeded data, not the production instance. Click any screenshot to view it full size.
01 · Vertical, not generic
An events business does not run on a generic CRM plus a spreadsheet for everything else. The system is shaped around the unit that matters: the event. Clients, quotes, invoices, vendors and staff all hang off it, and reporting reads across all of it.
02 · The conversations live where the work is
Client communication in this market happens on WhatsApp. Instead of a separate inbox no one reconciles, the WhatsApp inbox is integrated into the system, next to the events and clients the messages are about.
03 · Built for how Dubai bills
Multi-currency billing and a bilingual English and Arabic interface are not add-ons. They are the daily reality of the business and were built in from the start, through to the customer-facing portal.
04 · Per-event money
Every event carries its own finance view, so quoting, invoicing and what an event actually cost sit in the same place as its delivery. The business sees its pipeline and its money in one system.
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